Request for Proposals for the development of a coordinated marketing/advertising campaign for the Low Income Home Energy Assistance Program (LIHEAP)

RFP Number: 12-27-17  Department: Division of Housing and Community Resources 
Related Links:  LIHEAP_Scope_of_Service.docBid_Opp_Request_for_Bids_for_LIHEAP_Media_Campaign_2017.doc, PRICE LIST.xlsx, NJ W9.pdf, NJ Standard Terms and Conditions.pdf, Waiver and DPA Contract Checklist.pdf

Introduction:

The intent of this RFP is to award a contract to the responsible bidder whose proposal, conforming to this RFP is most advantageous to the State, price and other factors considered. The purpose of this RFP is to solicit bid proposals to secure a local advertising agency for the purpose of developing and running the advertisements campaign in local print, electronic media (radio) and online outlets.

Summary:

The New Jersey Department of Community Affairs requests bids for the development of a coordinated marketing/advertising campaign for the Low Income Home Energy Assistance Program (LIHEAP) from third party Vendors specializing in promotions targeting a select audience. The campaign will create more awareness and visibility for the LIHEAP program amongst residents of New Jersey within the qualifying income bracket for the Program. The New Jersey Department of Community Affairs will engage one or more New Jersey based advertising agencies/media planners/creative agencies (Vendor) for purposes of developing and running the advertisements campaign in local print and electronic media (Radio/Online). Campaign must target mainstream media and air when the audience is at its peak.

Please see LIHEAP_Scope_of_Service.doc for complete details. 

Click here for a pdf version of the LIHEAP Scope of Services

Deadline:

Submission of bid closes on January 17, 2018 by 4:30pm.

SUBMIT PROPOSAL TO: Jose.Sanchez@dca.nj.gov

 

For Questions or More Information, Please Contact:
Jose Sanchez 
609-984-6670
Jose.Sanchez@dca.nj.gov

All bid submissions must include completed mandatory compliance forms.

Click on the links below for mandatory compliance documents:
NJ Standard Terms and Conditions.pdf
Waiver and DPA Contract Checklist.pdf 

Click on this link for the NJSTART Vendor Portal:
https://www.njstart.gov/bso/