Learn & Serve America - New Jersey
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| What is Service Learning | School-Based Programs | Ease of Implementation | Funding Sources | Service Learning Network | Leader Schools Program | Grant Opportunities |
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Ease of Implementation
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Public Relations and Promotional Ideas to Help Publicize Your Program |
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What
is a Press Release and How Can I Write One
How
Can I Get a Reporter to Cover My Story
A
Timeline for Special Events Publicity
Public Relations
and Promotional Ideas to Help Publicize Your Program
(Source: "101 Ideas for Volunteer
Programs" - Steve McCurley and Sue Vineyard)
- Ask theaters for donated marquee space to announce events, etc.
- Utilize inserts and stuffers for utility bills, bank statements, etc.
- Get banks to put announcements on the backs of deposit slips, statements, or envelopes.
- Provide inserts for church bulletins.
- Identify newsletter editors for local clubs or associations and provide them with promotional copy.
- Ask newspapers to insert plugs you provide in their filler space.
- Get papers to have a "Volunteer Help Wanted" column.
- Provide handout flyers to all car washes in town. Ask them to give one to each customer.
- Ask fast food stores and convenience shops to give you a counter display.
- Ask movie theaters to show slides of your program before the feature film starts.
- Give flyers to the "Welcome Wagon" for distribution.
- Establish a speaker's bureau to talk to community groups.
- Get realtors who manage vacant business properties to set up displays in store windows.
- Get permission to string large banners across busy streets in the business section of town to promote an event.
- Sponsor a poster contest to focus on your event or your agency's services. Display the winners around town.
c. 1986 McCurley & Vineyard. 101 Ideas.