A press release is an article that can be written by anyone who has an important message or story to report. Many times a reporter cannot get out to cover your story so he or she will ask you to write your own article. The following are some general guidelines to follow when writing your press release.

1. You should send or fax your press release on your organization's letterhead, leaving wide margins and using double space.

2. Write a short headline and include clear pictures 8 x 10 or 5 x 7 (either color or black and white glossies) that can be used with your article. Your photo should include a short caption. Both of these should catch your editor's attention.

3. When writing your news release, remember your high school journalism class: the Famous Five W's and H- Who, What, When, Where, Why, and How. The body should follow an inverted pyramid, which is written, from the most important to the least important information.

4. Always follow up on your press release. You can use the phone call as a "touch base" reason to call. "Did you have any questions? Did you like the story? Wasn't it exciting what those kids did? Yes, they're great!"

PS

• Keep in mind all of the benefits provided by your service-learning project when writing the release.
• A simple written thank you is all that is needed to show appreciation for a reporter. Most are not allowed to accept gifts.