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Ease of Implementation

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A Timeline for Special Events Publicity
(Source: "101 Ideas for Volunteer Programs" - Steve McCurley and Sue Vineyard)

  1. 6-10 Weeks Prior to Event: Mail invitations or announcement.
  2. 4 Weeks Prior: Start placement of public service announcements.
  3. 3 Weeks Prior: Place newspaper announcement of event.
  4. 2 Weeks Prior: Try to get the news to feature stories about the event or the persons involved in the event.
  5. 1-2 Weeks Prior: Get announcements in weekly and community newspapers.
  6. Day Before: Finalize coverage arrangements for event itself. Arrange for volunteer escorts for press representatives.
  7. Week After: Plant stories of results of events. Send thank you letters for all press coverage.

c. 1986 McCurley & Vineyard. 101 Ideas.