Spotlight
Governor Murphy has proclaimed August 2024 as Breastfeeding Month
The 2022-2027 New Jersey Breastfeeding Strategic Plan aims to focus and coordinate statewide efforts to increase breastfeeding, improve lactation supports, and help reduce inequitable infant health outcomes.
Learn More
Breastfeeding is Welcome Here! Signage
The New Jersey Department of Health (NJDOH) has authorized the distribution of lactation signage to certain public facilities in pursuant with [P.L.2019, c.242]
Click Here for a printable version
About New Jersey WIC
The New Jersey Supplemental Nutrition Program for Women Infants and Children is commonly known as WIC. WIC is a successful public health nutrition program that provides wholesome food, nutrition education and community support for income eligible women who are pregnant and post-partum, infants and children up to five years old.
Participants
If you are a current WIC participant or are seeking to enroll in WIC benefits, this section contains information that you need.
Healthcare
Healthcare professionals are important partners for New Jersey WIC.
WIC Shopper
Use the WIC Shopper app on your mobile device to help make your shopping easier
You can download it on your Apple or Android device.
The WIC Shopper UPC Scanning Tool is now available! Check your items while shopping to confirm they are WIC approved:
Click here for Tips for using the WIC Shopper UPC scanning tool
Farmers' Market Nutrition Programs
WIC partners with many farmers and farmers' markets around the state. Participants can use WIC funds to purchase selected fresh farm goods.
Retail Vendors
Information for retail vendors who currently or seek to work with the WIC program.
Senior Nutrition Programs
WIC programs help provide low income New Jersey seniors with the nutritional support they need to lead healthy lives.
New Monthly Amounts for Veggie and Fruit Benefits!
Updates to Veggie and Fruit Benefits (English)
Actualizaciones de los beneficios de frutas y vegetales (español)
Contact your Local agency for more info. Find a Local Agency
New Jersey WIC is part of
Family First Discover Program
WIC Families are eligible to participate in the New Jersey’s Families First Discovery Pass (FFDP) program.
Learn more: Discovery Pass
Read more about the program and participating organizations.