The Work of NJ Department of Health
The Department of Health co-brands Healthy Beginnings NJ and funds the New Jersey Hospital Association to provide tailored technical assistance to 18 maternity hospitals in implementing the WHO/UNICEF’s “10 Steps to Breastfeeding Success” to promote exclusive and sustained breastfeeding.
The Baby-Friendly Hospital Initiative (BFHI) is a global program that was launched by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) in 1991 to encourage and recognize hospitals and birthing centers that offer an optimal level of care for infant feeding and mother/baby bonding. It recognizes and awards birthing facilities who successfully implement the Ten Steps to Successful Breastfeeding.