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For Immediate Release:  
For Further Information Contact:
May 19, 2005

Office of The Attorney General
- Peter C. Harvey, Attorney General
Division of Highway Traffic Safety
- Roberto Rodriguez, Director

 

Gary Myerovich
609-633-8727

 

Click it or Ticket - It’s Saving Lives in New Jersey!

Local, County and State Police Mobilize for New Jersey’s Largest Seat Belt Enforcement Campaign

(Seaside Heights) - Click It or Ticket, the seat belt initiative is working in the Garden State, but there is more to be done to save precious lives and reduce injuries. New Jersey’s law enforcement community gathered today on the Boardwalk to announce the start of this year’s enforcement campaign. It encourages adults and children to protect their lives in vehicle crashes by buckling up. The seat belt initiative will run from May 23 - June 5, 2005 and will involve a record number of police agencies.

“The goal of our Click It or Ticket campaign is to encourage seat belt use by the remaining 18 percent of the driving population in New Jersey that still refuses to buckle up,” said Attorney General Harvey. “We want to protect motorists from serious bodily injury or death.”

“82% of New Jersey motorists are obeying the law and protecting their lives by using seat belts” said Division Director Roberto Rodriguez. “We need to raise the bar and make that percentage higher, which is the goal of the Click It or Ticket campaign. Using seat belts saves lives, which should be incentive enough for motorists and their passengers.”

The Division of Highway Traffic Safety has awarded 240 grants to state, local, and county police departments to promote the Click It or Ticket program in New Jersey. The grants will fund high visibility seat belt enforcement patrols during the two-week mobilization period. Many other police departments have stepped up to the plate without the assistance of grant funding to support the initiative. As part of its mission to raise awareness, the Division began a paid media advertising campaign this week with the Click It or Ticket message.

The use of seat belts reduces a motor vehicle occupant’s risk of fatal injury by 45% and reduces the risk of moderate to critical injury by 50% (Source: NHTSA). Today’s announcement of the 2005 Click It or Ticket campaign came at the state’s annual “101 Days of Summer” kickoff on the Boardwalk, an event designed to promote traffic safety during the summer season.

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