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Naming Your Business
Business Under Your Own Name If you intend to do business under your own name, you are not required to register a trade name.
Sole Proprietorship or General Partnership If you are starting a sole proprietorship or a general partnership and intend to operate under a trade name or a name that includes the designation "and company" or "& co.," you are required to register your business's name with the County Clerk of the county or counties in which you intend to conduct or transact business.
Corporation, Limited Liability Company, Limited Partnership or Limited Liability Partnership If you are starting a corporation, limited liability company, limited partnership or limited liability partnership, you are required to file with the state of New Jersey. If desired, you can reserve the business name for use prior to filing your original business certificate with the state (see below).
How to Reserve/Register Your Business Name You may elect to reserve or register a business name prior to registering a new business entity. This service is for business entities other than sole proprietorships and partnerships, and is optional. First you must determine that the business name is available, and then file to hold the name by submitting a paper form. Foreign corporations must also submit by FAX a standing certificate from their home state within 21 days of filing for the name registration. The standing certificate must be current and issued no more than 30 days prior to the name registration filing. Domestic corporations will have the name reserved for 120 days. The name registration for foreign corporations will last until the end of the calendar year. Remember - reserving a business name does not register the business entity. You will still need to register your business either online or by submitting the paper forms. It is important to note that online business registration is not available if you have reserved or registered the business name. Fees: $15.00 per name for name availability. $50.00 per name for name registration / reservation. Service Options: FAX | Regular Mail | Over- the-Counter | | | | | 609.984.6851 | NJ Division of Revenue, Corporate Filing PO Box 451 Trenton, NJ 08646 | NJ Division of Revenue, Corporate Filing 225 West State Street Trenton, NJ 08608 |
Expedited service: This optional service, which provides processing in 8.5 business hours is available for requests received by fax, in person or by courier service. The fee for this optional service is $15.00 per transaction for corporations, nonprofits and LPs and $25.00 per filing for LLCs and LLPs. This fee is in addition to other charges. Check name availability
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