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Notice of Award
T-1699
ADVERTISING, OUTREACH & PUBLIC RELATIONS
CHILD SUPPORT & RELATED PROGRAMS, DFD


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                              STATE OF NEW JERSEY
                            DEPARTMENT OF TREASURY
                      DIVISION OF PURCHASE AND PROPERTY
                               PURCHASE BUREAU                INDEX #: T-1699

                 NOTIFICATION  OF  AWARD - TERM  CONTRACT(S)

 CONTRACT TITLE: ADVERTISING, OUTREACH & PUBLIC RELATION    CONTRACT #  58769
                  CHILD SUPPORT & RELATED PROGRAMS, DFD
 CONTRACT PERIOD:               APPLICABLE TO:
 FROM: 05/12/04  TO: 05/31/10   ALL STATE AGENCIES


 VENDOR NAME & ADDRESS:                        FOR PURCHASE BUREAU USE
   WINNING EDGE COMMUNICATIONS              Solicitation #:  35825
   LLC                                      Bid Open Date :  03/17/04
   205 ROCKINGHAM WAY                       CID #         :  1026720
                                            Commodity Code:  961-53
   PRINCETON, NJ 08540                      Set-Aside     :  SMALL BUSINESS CAT



                       CONDITIONS AND METHODS OF OPERATION


 Multi-Source Contracts: State Agencies and Cooperative Purchasing partners
 should review each vendor's product/service and prices carefully and
 place orders in accordance with the terms and conditions of the contract.
 Note that

 A. Delivery: All prices F.O.B. Destination
 B. Method of Operation - State Agencies Only:  Issue an agency purchase order
 to the appropriate contract vendor(s).




 In the event of an emergency, contact the following in the order listed:
    1.JONATHAN WALLACE - BUYER            3. MARGARET QUINN - BUYER UNIT SUPERV
      609-341-2976
      E-MAIL: JONATHAN.WALLACE@TREAS.STATE.NJ.US
    2.KEVIN MOORE - BUYER SUPERVISOR      4. OFFICE OF THE BUREAU SUPERVISOR
      609-292-1256                           609-292-4751
 PB177 (rev. 6/91)                                   PUB. DATE:       10/08/09



                                                                INDEX NO: T1699
                                                                PAGE NO:      2
                            VENDOR INFORMATION SHEET
                                                COOP *
   VENDOR NAME AND ADDRESS        SBE/MBE/WBE/PURCH
 ______________________________________________________________________________
 WINNING EDGE COMMUNICATIONS      YES/NO /NO /NO    CONTRACT #: 58769
 LLC                                                EXPIRATION DATE: 05/31/10
 205 ROCKINGHAM WAY                                 TERMS: NONE
 PRINCETON, NJ 08540                                DELIVERY:  30 DAYS ARO

 CONTACT PERSON: GARY DAVIS                         CONTACT PHONE: 856-727-1200
                                                    ORDER FAX #  : 856-727-0077


 * WILL VENDOR EXTEND CONTRACT PRICES TO COOPERATIVE PURCHASING PARTICIPANTS?




                                                                INDEX NO: T1699
                                                                PAGE NO:      3
                            CONTRACT ITEMS/SERVICES
                                  BY VENDOR
 ______________________________________________________________________________
 VNDR: WINNING EDGE COMMUNICATIONS                         CNTRCT #: 58769
  LLC
 LINE#  DESCRIPTION/MFGR/BRAND  EST QUANTITY  UNIT  % DISCOUNT       UNIT PRICE
 00001  COMM CODE: 915-03-017878       1.000  TASK     N/A       $20000.00000
  LINKS CHILD SUPPORT AWARENESS OUTREACH
  PHASE 1, TASK 1 - PLAN TO IMPLEMENT
  CAMPAIGN OF SUPPORT PROGRAMS AND
  PARENTAL RESPONSIBILITY.

  THIS IS AN ELEVEN MONTH EXTENSION FROM
  07/1/09 THROUGH 5/31/10.  PRICE LINES 62
  THROUGH 72 IN EFFECT.

 00002  COMM CODE: 915-03-017878       1.000  HOUR      NET             N/A
  FULLY LOADED FIRM FIXED PRICE
  (LABOR RATE) FOR PRESIDENT



  DELIVERY:  30 DAYS ARO
 00003  COMM CODE: 915-03-017878       1.000  HOUR     N/A         $140.00000
  FULLY LOADED FIRM FIXED PRICE
  (LABOR RATE) FOR ACCOUNT DIRECTOR



  DELIVERY:  30 DAYS ARO
 00004  COMM CODE: 915-03-017878       1.000  HOUR     N/A         $120.00000
  FULLY LOADED FIRM FIXED PRICE
  (LABOR RATE) FOR ACCOUNT EXECUTIVE
  DELIVERY:  30 DAYS ARO
 00005  COMM CODE: 915-03-017878       1.000  HOUR      NET             N/A
  FULLY LOADED FIRM FIXED PRICE
  (LABOR RATE) FOR PARTNER
  DELIVERY:  30 DAYS ARO
 00006  COMM CODE: 915-03-017878       1.000  HOUR     N/A         $125.00000
  FULLY LOADED FIRM FIXED PRICE
  (LABOR RATE) FOR PR ACCOUNT EXECUTIVE
  DELIVERY:  30 DAYS ARO
 00007  COMM CODE: 915-03-017878       1.000  HOUR     N/A         $120.00000
  FULLY LOADED FIRM FIXED PRICE
  (LABOR RATE) FOR COMPTROLLER
  DELIVERY:  30 DAYS ARO

INDEX NO: T1699 PAGE NO: 4 CONTRACT ITEMS/SERVICES BY VENDOR ______________________________________________________________________________ VNDR: WINNING EDGE COMMUNICATIONS CNTRCT #: 58769 LLC 00008 COMM CODE: 915-03-017878 1.000 HOUR N/A $100.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR ACCOUNT MANAGER DELIVERY: 30 DAYS ARO 00009 COMM CODE: 915-03-017878 1.000 HOUR N/A $100.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR MEDIA PLANNER/BUYER DELIVERY: 30 DAYS ARO 00010 COMM CODE: 915-03-017878 1.000 HOUR N/A $140.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR CREATIVE DIRECTOR COPY DELIVERY: 30 DAYS ARO 00011 COMM CODE: 915-03-017878 1.000 HOUR N/A $140.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR CREATIVE DIRECTOR ART DELIVERY: 30 DAYS ARO 00012 COMM CODE: 915-03-017878 1.000 HOUR N/A $120.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR SR. ART DIRECTOR DELIVERY: 30 DAYS ARO 00013 COMM CODE: 915-03-017878 1.000 HOUR N/A $90.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR ART DIRECTOR DELIVERY: 30 DAYS ARO 00014 COMM CODE: 915-03-017878 1.000 HOUR N/A $120.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR SR. COPYWRITER DELIVERY: 30 DAYS ARO 00015 COMM CODE: 915-03-017878 1.000 HOUR N/A $90.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR JR. COPYWRITER DELIVERY: 30 DAYS ARO 00016 COMM CODE: 915-03-017878 1.000 HOUR N/A $120.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR PRODUCTION DIRECTOR/PRINT DELIVERY: 30 DAYS ARO 00017 COMM CODE: 915-03-017878 1.000 HOUR N/A $120.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR PRODUCTION
INDEX NO: T1699 PAGE NO: 5 CONTRACT ITEMS/SERVICES BY VENDOR ______________________________________________________________________________ VNDR: WINNING EDGE COMMUNICATIONS CNTRCT #: 58769 LLC LINE# DESCRIPTION/MFGR/BRAND EST QUANTITY UNIT % DISCOUNT UNIT PRICE 00017 CONTINUED..... DIRECTOR/MEDIA DELIVERY: 30 DAYS ARO 00018 COMM CODE: 915-03-017878 1.000 HOUR N/A $115.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR STUDIO MANAGER DELIVERY: 30 DAYS ARO 00019 COMM CODE: 915-03-017878 1.000 HOUR N/A $85.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR PRODUCTION ART DIRECTOR DELIVERY: 30 DAYS ARO 00020 COMM CODE: 915-03-017878 1.000 HOUR N/A $100.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR MEDIA SUPERVISOR DELIVERY: 30 DAYS ARO 00021 COMM CODE: 915-03-017878 1.000 HOUR N/A $100.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR MEDIA SUPERVISOR DELIVERY: 30 DAYS ARO 00022 COMM CODE: 915-03-017878 1.000 HOUR N/A $140.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR MEDIA DIRECTOR DELIVERY: 30 DAYS ARO 00023 COMM CODE: 915-03-017878 1.000 HOUR N/A $120.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR INTERACTIVE SPECIALIST. DELIVERY: 30 DAYS ARO 00024 COMM CODE: 915-03-017878 1.000 HOUR NET N/A FULLY LOADED FIRM FIXED PRIEC (LABOR RATE) FOR ADMINISTRATIVE ASSISTANT DELIVERY: 30 DAYS ARO
INDEX NO: T1699 PAGE NO: 6 CONTRACT ITEMS/SERVICES BY VENDOR ______________________________________________________________________________ VNDR: WINNING EDGE COMMUNICATIONS CNTRCT #: 58769 LLC 00025 COMM CODE: 915-03-017878 1.000 HOUR NET N/A FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR CLERICAL DELIVERY: 30 DAYS ARO 00026 COMM CODE: 915-03-017878 1.000 TASK N/A $35000.00000 FULLY LOADED FIRM FIXED PRICE FOR NEW WEB SITE DEVELOPMENT DELIVERY: 30 DAYS ARO 00027 COMM CODE: 915-03-017878 1.000 TASK N/A $20000.00000 FULLY LOADED FIRM FIXED PRICE FOR UPDATE OF WEB SITE DELIVERY: 30 DAYS ARO 00028 COMM CODE: 915-03-017878 1.000 MONTH N/A $3000.00000 FULLY LOADED FIRM FIXED PRICE FOR MAINTENANCE OF THE CURRENT WEB SITE DELIVERY: 30 DAYS ARO 00029 COMM CODE: 915-03-017878 1.000 PCNT NET N/A FULLY LOADED FIRM FIXED PRICE FOR MEDIA COMMISSIONN DELIVERY: 30 DAYS ARO 00030 COMM CODE: 915-03-017878 1.000 TASK N/A $450.00000 LINKS CHILD SUPPORT OUTREACH TRAIN THE PRESENTER (ONE PRESENTATION). DELIVERY: 30 DAYS ARO 00031 COMM CODE: 915-03-017878 1.000 TASK N/A $450.00000 LINKS CHILD SUPPORT OUTREACH FOR REGIONAL NETWORKS (ONE PRESENTATION) DELIVERY: 30 DAYS ARO 00032 COMM CODE: 915-03-017878 1.000 EACH NET N/A THIS LINE IS FOR PASS THROUGH COSTS FOR MEDIA PRODUCTION SERVICES. DELIVERY: 30 DAYS ARO
INDEX NO: T1699 PAGE NO: 7 CONTRACT ITEMS/SERVICES BY VENDOR ______________________________________________________________________________ VNDR: WINNING EDGE COMMUNICATIONS CNTRCT #: 58769 LLC 00033 COMM CODE: 915-03-017878 1.000 HOUR NET N/A THIS LINE IS FOR PASS THROUGH COSTS FOR NON-MEDIA PRODUCTION SERVICES. DELIVERY: 30 DAYS ARO 00062 COMM CODE: 915-03-017878 1.000 HOUR N/A $120.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR PR ACCOUNT EXECUTIVE ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00063 COMM CODE: 915-03-017878 1.000 HOUR NET N/A FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR PR COMPTROLLER ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00064 COMM CODE: 915-03-017878 1.000 HOUR N/A $80.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR ACCOUNT MANGER ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00065 COMM CODE: 915-03-017878 1.000 HOUR N/A $80.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR MEDIA BUYER ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00066 COMM CODE: 915-03-017878 1.000 HOUR N/A $115.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR SENIOR ART DIRECTOR ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO
INDEX NO: T1699 PAGE NO: 8 CONTRACT ITEMS/SERVICES BY VENDOR ______________________________________________________________________________ VNDR: WINNING EDGE COMMUNICATIONS CNTRCT #: 58769 LLC 00067 COMM CODE: 915-03-017878 1.000 HOUR N/A $115.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR SENIOR COPY WRITER ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00068 COMM CODE: 915-03-017878 1.000 HOUR N/A $80.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR JR. COPY WRITER ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00069 COMM CODE: 915-03-017878 1.000 HOUR N/A $100.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR STUDIO MANAGER ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00070 COMM CODE: 915-03-017878 1.000 HOUR N/A $75.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR PRODUCTION ART ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00071 COMM CODE: 915-03-017878 1.000 HOUR N/A $75.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR MEDIA SUPERVISOR ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO 00072 COMM CODE: 915-03-017878 1.000 HOUR N/A $75.00000 FULLY LOADED FIRM FIXED PRICE (LABOR RATE) FOR MEDIA SUPERVISOR ADJUSTED FOR EXTENSION PERIOD 10/01/2008 THROUGH 05/31/2009 DELIVERY: 30 DAYS ARO
INDEX NO: T1699 PAGE NO: 9 CONTRACT ITEMS/SERVICES BY VENDOR ______________________________________________________________________________ VNDR: WINNING EDGE COMMUNICATIONS CNTRCT #: 58769 LLC 00073 COMM CODE: 915-03-017878 1.000 TASK N/A $1648370.00000 MEDIA COSTS PER AMENDMENT 2 CHANGE IN SCOPE OF WORK RELATED TO NJ FAMILYCARE PROGRAM DELIVERY: 30 DAYS ARO 00074 COMM CODE: 915-03-017878 1.000 TASK N/A $175000.00000 CREATIVE SERVICES AND OUTSIDE PRODUCTION COSTS PER AMENDMENT 2 CHANGE IN SCOPE OF WORK RELATED TO NJ FAMILYCARE PROGRAM DELIVERY: 30 DAYS ARO 00075 COMM CODE: 915-03-017878 1.000 TASK N/A $126180.00000 RESEARCH, MEDIA AND ACCOUNT MANAGEMENT SERVICES COSTS PER AMENDMENT 2 CHANGE IN SCOPE OF WORK RELATED TO NJ FAMILYCARE PROGRAM DELIVERY: 30 DAYS ARO

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