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What is Jersey Grown?

Based on the Jersey Fresh program, Jersey Grown is New Jersey’s new brand of locally grown plants, trees, shrubs and flowers which uses a quality grading standard, labeling and advertising to make quality New Jersey grown plants more visible to consumers.   A Jersey Grown label certifies the item is grown in New Jersey so it is accustomed to the state’s soil and growing conditions, checked for quality and is disease and pest-free.  Nearly 900 nurserymen and growers of nursery stock in New Jersey could be eligible to use the Jersey Grown logo when marketing their plants, trees, and shrubs. 


How do I find Jersey Grown products?

When shopping at an area garden center or nursery, look for the Jersey Grown label on the plant’s tag or on a sign among the plants.  Ask the garden center or nursery for Jersey Grown products.  Click here to search for a garden center or nursery featuring Jersey Grown products.

How do I participate in the Jersey Grown program?

To participate in the program, growers in New Jersey need to possess a current nursery certificate from the Division of Plant Industry; all plants must be maintained free of injurious insects and plant diseases; and, any nursery stock grown under the program must be propagated or grown in New Jersey for at least six months prior to sale. Plants must meet or exceed the plant standards developed by the American Nursery and Landscape Association to be marketed under the Jersey Grown designation.

There is a $30 application fee that will be used to help pay for inspection costs and promotional materials.

The application is available to download: Download the Jersey Grown Application [PDF 11K].

Nichole Steward
New Jersey Department of Agriculture,
Division of Marketing and Development
(609) 913-6517
FAX (609) 984-2508