Jersey Grown Marketing Program

Based on the Jersey Fresh program, Jersey Grown is New Jersey’s brand for locally grown plants, trees, shrubs, annuals and flowers, making these plants more visible to consumers. 

A Jersey Grown label certifies the item is grown in New Jersey so it is accustomed to the state’s soil and growing conditions and is disease and pest-free. 

When shopping at an area garden center or nursery, look for the Jersey Grown label on the plant’s tag or on a sign among the plants.  Ask the garden center or nursery for Jersey Grown products. 

New Jersey growers who are certified by the New Jersey Department of Agriculture to sell or distribute nursery stock, plant material, turf grass, cut Christmas trees, firewood and sunflower seeds (for feed) are permitted to apply for the use of the Jersey Grown logo in marketing their materials. 

All plants must be maintained free of injurious insects and plant diseases, and any nursery stock grown under the program must be propagated or grown in New Jersey for at least six months prior to sale. Plants must meet or exceed the plant standards developed by the American Nursery and Landscape Association to be marketed under the Jersey Grown designation.

All annual and bedding plants would be eligible to be labeled Jersey Grown if they were grown in New Jersey and meet or exceed the Department’s standards. 

There is a $30 application fee that is used to help pay for inspection costs and promotional materials.