FOR IMMEDIATE RELEASE: Monday, July 6, 2015

There are still limited seats available for this summer’s 2015 New Jersey Downtown Institute workshop presented by the New Jersey Department of Community Affairs’ (DCA) Main Street New Jersey program. The seminar, themed "Store Design & Placemaking: Tactics & Strategies to Make Your District Extraordinary NOW," will teach participants how making their downtown look better and be the best "place" it can be.  This event will take place on Wednesday, July 22, 2015 in Highland Park, NJ.



This workshop will offer the following sessions:



  • The Seven Essentials of Effective Storefronts


  • The Naked Truth About "Well-Dressed" Windows 


  • Using Tactical Urbanism to Make Your District Extraordinary


Attendees will gain great insights for themselves as well as their clients and stakeholders.


The workshop will be taught by featured speakers, Seanette Corkill and Mike Lydon. Corkill is a marketing and merchandising expert with over 20 years of experience as an entrepreneur and consultant. Lydon, is an internationally recognized planner, writer, and advocate for livable cities whose work has been featured by NPR and The New York Times.


"Downtown management organizations benefit tremendously from programs like the NJ Downtown Institute providing the practical training that helps cultivate exciting places people want to patronize," said DCA Commissioner Charles A. Richman, "It is an approach that works, and the program  is undeniably effective."


This workshop is designed for business district management organizations and municipal, county and regional business owners to learn how to make exceptional design happen in their public spaces and districts as a whole. People and organizations new to downtown management are also encouraged to attend.


The NJ Downtown Institute Store Design & Placemaking workshop will be held on Wednesday, July, 22, 2015 from 9:00 a.m. – 4:00 p.m., at Reformed Church of Highland Park in Highland Park, a Main Street New Jersey community. This session is pending 5.5 credits from the New Jersey American Planning Association. Those only interested in the store design aspect can simply attend the morning store design session and receive 2.75 credits.


The DCA Main Street New Jersey program, established in 1989, promotes the historic and economic revitalization and management* of traditional business districts in New Jersey. The Improvement District program helps businesses and property owners of a community to organize as a single entity, raise funds for activities that enhance or expand upon municipal services, and manage themselves to become a more effective destination for commerce.


Promotional partners for the seminar are the New Jersey American Planning Association, Downtown New Jersey, Classic Towns of Greater Philadelphia and Transit Village Initiative.


For more information and to register, please visit





Tammori Petty or
Emike Omogbai
(609) 292-6055