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For
Immediate Release: |
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For
Further Information Contact: |
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September
23, 2005 |
Office
of The Attorney General
-
Peter C. Harvey,
Attorney General
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Attorney
General
Peter C. Harvey Launches
Ask,
Listen,
Learn:
Kids and Alcohol
Don't Mix
Program by Nickelodeon
and The
Century Council helps parents
and kids start the conversation about
the dangers of underage drinking |
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Who
-
New Jersey Attorney General Peter
C. Harvey
-
Principal Chris DeJesus, Hedgepeth/Williams
Middle School
- Bill
Georges, Senior Vice President
– Programs, The Century
Council
Why
-
54 percent of adolescents say
they have tried alcohol by the
time they reached the eighth grade.
(Federal Government Study: “Talking
to Your Child About Alcohol”)
- Nearly
38% of 13-15 year olds drank on
average of 5 occasions over the
past year.
(TCC Research: Parents, Kids and
Alcohol)
- First
consumption of alcohol typically
begins around age 12. (National
Institute on Drug Abuse)
- Only
4 percent of teens reported that
it is “difficult”
for someone their age to get alcohol.
(TCC Research: Parents, Kids and
Alcohol)
When
Monday,
September 26, 2005 – 1:30
p.m.
Where
Hedgepeth/Williams
Middle School
301 Gladstone Avenue
Trenton, NJ 08629
What
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Ask, Listen, Learn: Kids and Alcohol
Don’t Mix, is a highly creative
multimedia program, developed
through a partnership between
The Century Council and Nickelodeon—the
industry expert on kids—that
helps facilitate conversations
between parents and their children
before they have are confronted
with the opportunity to drink
alcohol.
- Designed
by a team of educators and psychologists
specializing in middle school
aged students, the interactive
program helps parents have effective
conversations about alcohol with
their kids, using a number of
accessible resources including
a public service announcement
featuring Attorney General Harvey
which will be distributed statewide.
- The
conversations are needed and make
a difference 65% of adolescents
say parents are the leading influence
not to drink.
- Attorney
General Harvey is making the program
booklets available to principals
of every middle school in the
state of New Jersey.
Ask,
Listen, Learn
with Attorney General Harvey
Ask,
Listen, Learn includes:
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A parent’s booklet, detailing
how to begin the conversation,
sustain the conversation and make
an impact on kids. It presents
effective questions, data, conversation
starters and answers to typical
objections kids raise.
- A
kid’s booklet, with interactive
tests about alcohol’s impact
on the body, trading cards (over
7 million trading cards are expected
to circulate), how to avoid peer
pressure, creative ways to say
no, and interactive games with
parents.
- Websites
produced by Nickelodeon,–
www.asklistenlearn.com
and www.asklistenlearnparents.com,
where kids can go to get more
information on avoiding peer pressure,
- Television
advertising, produced by Nickelodeon,
to encourage discussions about
the dangers of underage drinking
between parents and kids.
The
Century Council, launched in 1991,
is a national not-for-profit organization
funded by America's leading distillers:
Bacardi U.S.A., Inc., Brown-Forman,
Constellation Brands, Cruzan, Ltd.,
DIAGEO, Future Brands LLC, Hood
River Distillers, Inc., Pernod Ricard
USA and Sydney Frank Importing Co.,
Inc. The Council's mission is to
promote responsible decision-making
regarding drinking or non-drinking
of beverage alcohol and discourages
all forms of irresponsible consumption
through education, communications,
research, law enforcement and other
programs. For more information on
The Council log onto www.centurycouncil.org.
top
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Subscribe
here to receive the Attorney
General's Weekly Update via
e-mail |
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