Both the Highlands Act and the RMP acknowledge the importance of a vibrant and thriving economy to the overall health of the region. The Highlands Region Economic Sustainability Plan provides municipalities and counties with critical insights about which industries demonstrate the greatest economic potential, where industry growth is best suited, and outlines an implementation plan that delineates the roles and responsibilities of the many partners involved in securing a sustainable economic future for the Highlands.

Highlands Region Branding Project

One of the key recommendations to come out of the 2021 New Jersey Highlands Economic Sustainability Plan was the need to develop a Highlands brand that could be used to support region-wide growth across a variety of industries. In 2024, the Highlands Council awarded a contract to national place branding and marketing firm North Star to develop a unique brand and associated marketing plan for the Highlands.

Visit the project website to learn more.