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Department of State

New Jersey Business Action Center

The Hon. Tahesha Way, Secretary of State

Managing Social Media for a Small Business


Originally presented 9/23/21

Most businesses today have a webpage, Facebook, Twitter other social media accounts, but are not utilizing the full capacity of social media to generate sales and grow their business. Learn how to take full advantage of social media to establish a brand and generate sales.

For additional assistance, please contact the New Jersey Business Action Center at business.nj.gov for our "live chat" with our NJBAC business experts from 8:00am - 5:00pm ET, Monday-Friday.

For more information call our Business Helpline 1-800-Jersey-7 or (1-800-537-7397)

About the Speakers

Don Newman, Manager, Office of Small Business Advocacy, NJ Business Action Center, New Jersey Department of State

Don Newman
Manager, Office of Small Business Advocacy
NJ Business Action Center
New Jersey Department of State

Mr. Newman serves as the Manager of Small Business Advocacy within the New Jersey Department of State, Business Action Center. As Manager, he provides services to business of all sizes and at all stages of development, from startups through maturity. These services include identifying specific programs for which business are eligible and helping them locate the resources that best meet their needs. In addition, Don manages the NJ Business Helpline, 1-800 JERSEY-7 and a new live chat. This year, through both platforms, his team responded to over 75,000 business questions.

With over 17 years of experience as a business advocate, Mr. Newman has assisted countless businesses grow and prosper in our state. Prior to joining state government, Don managed and worked for several small businesses, gaining valuable experience in such varied fields as inventory management, sales, business planning, and marketing.

Joe Lamberti, Director of Small Business Training, UCEDC, A Non-Profit Economic Development Corporation

Joe Lamberti
Director of Small Business Training
UCEDC, A Non-Profit Economic Development Corporation

Director of Small Business Training for UCEDC, a non-profit, statewide NJ economic development corporation, providing resources & solutions for small businesses www.ucedc.com.

Founder of SMART Marketing Partners, your local partner for small business marketing www.SMARTmarketingpartners.com.

Local agent for Halo Branded Solutions www.Halo.com/SMARTmarketingpartners.com. Licensed local agent for GoDaddy digital marketing solutions www.SMARTmarketingDaddy.com. Independent agent for Money Mailer, Burlington County & Trenton.

Specialties: Direct Response Marketing, Direct Mail Advertising, Digital Marketing, Design, Printing & Mailing of Promotional Material and Marketing Collateral, including Products & Apparel for Branding Solutions.


Connect With Us

Call Our Business Helpline
1-800-Jersey-7 (1-800-537-7397)

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