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Department of State

New Jersey Business Action Center

The Hon. Tahesha Way, Secretary of State

Using E-Commerce as a Business Model


Originally presented 9/28/21

The pandemic accelerated an existing trend of brick-and-mortar establishments starting, expanding, or even completely pivoting to e-commerce operations. Find out if a hybrid or all-in approach to e-commerce is right for your business, how to leverage existing marketplace platforms and distribution networks, and the other factors that must be considered as your business responds to the changing buying habits of consumers.

For additional assistance, please contact the New Jersey Business Action Center at business.nj.gov for our "live chat" with our NJBAC business experts from 8:00am - 5:00pm ET, Monday-Friday.

For more information call our Business Helpline 1-800-Jersey-7 or (1-800-537-7397)

About the Speakers

Don Newman, Manager, Office of Small Business Advocacy, NJ Business Action Center, New Jersey Department of State

Don Newman
Manager, Office of Small Business Advocacy
NJ Business Action Center
New Jersey Department of State

Mr. Newman serves as the Manager of Small Business Advocacy within the New Jersey Department of State, Business Action Center. As Manager, he provides services to business of all sizes and at all stages of development, from startups through maturity. These services include identifying specific programs for which business are eligible and helping them locate the resources that best meet their needs. In addition, Don manages the NJ Business Helpline, 1-800 JERSEY-7 and a new live chat. This year, through both platforms, his team responded to over 75,000 business questions.

With over 17 years of experience as a business advocate, Mr. Newman has assisted countless businesses grow and prosper in our state. Prior to joining state government, Don managed and worked for several small businesses, gaining valuable experience in such varied fields as inventory management, sales, business planning, and marketing.

Sophie Werner, Assistent Program Manager, LAEDA Women's Business Center

Sophie Werner
Assistent Program Manager, LAEDA Women's Business Center

Ms. Werner joined the LAEDA Team in June of 2019, as the WBC Assistant Program Manager. In her role as the Assistant Program manager of the WBC, she will primarily provide business counseling to all LAEDA business clients. This includes alumni of LAEDA programming, current LBSC and WBC training clients and the general public with an emphasis on women entrepreneurs and woman owned businesses.

Ms. Werner holds a BA from Saint Joseph's University for Communication Studies and Spanish and a minor in Leadership Ethics & Organizational Sustainability. She is fully bi-lingual in Spanish and English.


Connect With Us

Call Our Business Helpline
1-800-Jersey-7 (1-800-537-7397)

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