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William B. Cruise School #11 Winner in NJDA, Jets, Dairy Council Eat Right, Move More Program

or Immediate Release: April 24, 2013
Contact: Lynne Richmond 
(609) 633-2954

(PASSAIC) – The New Jersey Department of Agriculture representatives and New York Jets Cornerback Bret Lockett today took part in an informative and fun nutrition education program at William B. Cruise School #11 in Passaic – the school’s prize for being one of the past year’s winners of the Eat Right, Move More contest.

The program is a partnership between the Department of Agriculture, the New York Jets and the American Dairy Association & Dairy Council’s Fuel Up to Play 60 campaign, which encourages New Jersey school children to take advantage of healthy foods in their school cafeterias and become more active.  This year, the emphasis was on schools that offer breakfast in the classroom.  Additionally, school meal menus were reviewed and the schools had to show strong support and demonstrate efforts to improve nutrition and physical activity among their students.

“The Eat Right, Move More program encourages and rewards schools for reaching higher when it comes to nutrition and exercise initiatives for students,” said New Jersey Secretary of Agriculture Douglas H. Fisher.  “We are very proud of William B. Cruise School for its achievements and commitment to making breakfast available to more students on a daily basis.”

Photo of Bret Lockett speaking at the Passaic Eat Right, Move More Program
Bret Lockett speaks to the students about eating well and moving more, with Carol Flato from the NJ Department of Agriculture looking on.

Earlier this year, Secretary Fisher and New Jersey Education Commissioner Christopher Cerf urged schools around the state to offer the federally-funded school breakfast after the start of the school day, ensuring them it could be considered instructional time.  Since then, many more schools have adopted the program.

”I’m really impressed with what they are doing here in Passaic,” said Bret Lockett.  “The school is very deserving of this honor and I’m happy to be a part of it.”

This is the second school year William B. Cruise School, which has 1,375 students in grades K-6, has served breakfast in the classroom free to all of its students. After the first year, participation in the breakfast program increased from 15 percent to 85 percent. Principal Kyra Aycart said staff support has contributed to the program’s success.  Plus, student tardiness has been reduced by a third because the children strive to arrive on time to enjoy breakfast.

“A good breakfast and lunch are essential to fuel a strong mind and body -- there is no doubt that a hungry child cannot function well,” said Aycart.  “We want breakfast time to be a special bonding time for our 56 homerooms.  It’s a great start to the academic day.”

In addition, the school sponsors extracurricular physical education opportunities, including Saturday basketball for 5th and 6th-graders, a walking club and weekly e-mails to the whole school with usable health and fitness information.

The Eat Right, Move More grand prize winner was West New York PS #4, which received a $5,000 kitchen makeover grant and was honored on the field during a Jets game.  The other winning schools that will receive visits from Jets players in the coming weeks are:  Midstreams Elementary School in Brick Township; George L. Hess Educational Complex in Hamilton; and Paterson School No. 2.

This is the seventh year of the Eat Right, Move More Program, with Jets Offensive Tackle D’Brickashaw Ferguson as spokesman.  The campaign features posters of Ferguson in every school telling students, “Your school cafeteria offers a variety of healthy foods and low-fat milk to keep you going all day long.  Fuel your mind and body with nutritious foods like Jersey Fresh fruits and vegetables.  So, let’s get up and Eat Right, Move More!”

The New York Jets take great pride in a long-standing, year-round commitment to our community. Programs funded by the New York Jets Foundation touch the lives of countless young men and women in the tri-state area by promoting fitness, health, and education, particularly in disadvantaged communities. Over the past twelve years, the Jets and their charitable foundation have contributed more than $12 million to a wide range of community-based causes.

From fighting childhood obesity through the Eat Right, Move More initiative, to launching a football team at an urban high school, to urging students to be active for at least 60 minutes every day the New York Jets invest in programs that make a difference in the lives of others. In addition to our focus on youth development, the Jets support the efforts of the Alliance for Lupus Research, numerous established charitable organizations and causes sponsored by the NFL.

The Department of Agriculture’s comprehensive school nutrition policy covers pre-kindergarten through 12th grade students.  The policy limits fat and sugar content in foods offered in a la carte lines, snack bars and vending machines, school stores and as part of on-campus fund-raisers.  More than 687,000 students in both public and private schools participate in the National School Lunch Program, administered by the Department of Agriculture.

For more information about the Department’s school nutrition programs, visit