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Photo of Assistant Secretary Al Murray displaying his Jersey Fresh items - Click to enlarge
Wide Variety of Items Available, Perfect For Gift Giving

For Immediate Release: February 10, 2016
Contact: Lynne Richmond 
(609) 633-2954

(ATLANTIC CITY) – During the annual State of the State of Agriculture address at the New Jersey State Agricultural Convention, New Jersey Secretary of Agriculture Douglas H. Fisher announced the launch of a new official online store selling items bearing the Jersey Fresh logo.  Jersey Fresh is the popular and widely recognized symbol of the Department of Agriculture’s promotional campaign for New Jersey agricultural products.

The online store can be found at  Items available for purchase include clothing, hats, mugs, aprons, bags, smartphone cases, and car magnets.

“We have received many requests for Jersey Fresh-logo items and are very pleased to now offer these items in our online shop,” said Secretary Fisher.  “All proceeds from the store will go directly toward promoting our great farmers and the wonderful produce they grow.”

Jersey Fresh is an advertising, promotional and quality grading program launched in 1984 to help farmers inform consumers about the availability and variety of fruits and vegetables grown in New Jersey.  Through the many years of the program, consumers’ awareness has increased and Jersey Fresh has become the benchmark for other states that initiate their own state-grown agricultural marketing programs.

A recent marketing survey showed that 79 percent of consumers are aware of the Jersey Fresh brand and 80 percent have an excellent or very good opinion of the brand.  Also, two-thirds of consumers are more likely to purchase produce bearing a Jersey Fresh label.

For more information about Jersey Fresh, visit and follow Jersey Fresh on its social media channels: Facebook, Twitter @JerseyFreshNJDA, Pinterest, Instagram @jerseyfreshNJDA and Tumblr