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NJ FinLit Marketing Toolkit

Everything you need to share Treasury's financial wellness platform, all in one place.

Roughly three-quarters of Americans are living paycheck-to-paycheck with little to no savings. For many, the pandemic only intensified these already stressful circumstances.

The New Jersey Department of the Treasury is pleased to offer our free financial wellness platform, NJ FinLit, for all state residents at all stages of life and across the socioeconomic spectrum. We created these marketing tools to make it easier for our valued partners - employers, government agencies, nonprofits – to join us in a concerted effort to raise awareness about this new resource.

Because every person's financial situation is unique, New Jersey's platform tailors information to each individual's specific needs and interests, offering personalized, takeaway-loaded content covering all the must-knows, pinpointed knowledge-building exercises and how-to tutorials, explainer videos with simple-to-absorb tips and tricks, and much more.

It is our hope that this free educational resource, which can be personalized by New Jerseyans at all stages of life, regardless of income, and translated into multiple languages, will both help our residents strengthen their financial resiliency and enable them to reach their long-term goals. We encourage you to use some or all of these outreach tools to help us meet this goal.

Social Media - English
  • Where is your money taking you? Sign up today for your FREE personalized path for better financial resiliency, brought to you by the New Jersey Department of the Treasury:
  • Understanding your finances can feel really complex. Sign up today for @NJTreasury's FREE personalized financial education, NJ FinLit, and get a clear picture of how to achieve your money goals:
  • 73% of Americans say finances are their greatest source of stress. NJ FinLIt, provided by @NJTreasury, helps you learn more about money, insurance, taxes, and credit, to reduce that stress. Access FREE, personalized financial wellness education
Social Media - Spanish
  • ¿Adónde te lleva tu dinero? Regístrese hoy para su ruta personalizada GRATUITA para una mejor resiliencia financiera, presentada por el Departamento del Tesoro de Nueva Jersey:
  • Comprender sus finanzas puede parecer realmente complejo. Regístrese hoy para la educación financiera personalizada GRATUITA de @NJTreasury, NJ FinLit, y obtenga una idea clara de cómo lograr sus metas de dinero:
  • El 73% de los Americanos dice que las finanzas son su mayor fuente de estrés. NJ FinLIt, proporcionado por @NJTreasury, lo ayuda a obtener más información sobre dinero, seguros, impuestos y crédito para reducir ese estrés. Acceda a educación GRATUITA y personalizada sobre bienestar financier:

Last Updated: Thursday, 09/15/22