Official Site of The State of New Jersey

"Jersey Fresh - as Fresh as Fresh Gets," will be the new slogan for the 22-year-old Jersey Fresh branding and promotion program.  It promises consumers that the product is the freshest it can be.  The campaign will highlight different produce: 

For blueberries:  Born to Jam

For tomatoes:  Born to be saucy

For asparagus:  Born to be tender

Fifteen-second television ads will begin running on cable in April and continue through October.  It is designed to pump some life into Jersey Fresh, as well as new brands Jersey Grown and Jersey Seafood.  It will convey that each brand is truly grown and harvested in New Jersey.  The campaign also will educate the public about the benefits of New Jersey products and strengthen the link between farmers and consumers.