Official Site of The State of New Jersey
New Jersey Agritourism Grant Program (NJATP)
Pursuant to L. 2023, c. 87, the Division of Travel and Tourism within the Department of State (“NJTT”) has established a grant program sourced from an annual appropriation known as the “Agritourism Fund”. As a result, the New Jersey Agritourism Grant Program (“NJATP”) was created by NJTT in consultation with the New Jersey Department of Agriculture (“NJDA”) to support New Jersey Agritourism businesses in their efforts to attract, entertain, and educate visitors.
Program Overview
The purpose of the New Jersey Agritourism Grant Program is to provide funding to support New Jersey agritourism businesses in their efforts to attract, entertain, and educate visitors.
Available Funding
A total of $5 million dollars ($5,000,000) is available for funding through the NJATP. Applicants may request up to $100,000 in grant funding and must submit documentation to substantiate all proposed grant expenses. Examples of supporting documentation include contracts, catalog pricing, e-commerce screenshots, certified quotes, or other documentation which supports the applicant’s budget for the activities proposed.
NJATP projects should not exceed twelve (12) calendar months from the proposed start and end dates.
Earliest Start Date: April 1, 2026
Latest End Date: April 1, 2027
Eligible Applicants
Agricultural entities operating in the State of New Jersey are eligible to apply for grant funding. Eligible entities include:
- Farms
- Ranches
- On-Farm Wineries
- On-Farm Breweries
- On-Farm Distilleries
- Non-Farm Brewery/Distillery/Wineries
- Other Agricultural Businesses that pursue funding to support eligible activities.
The applicant’s operation must be physically located in New Jersey. Applicants with physical locations in multiple states must provide adequate documentation that project activities will occur solely in New Jersey.
Eligible Activities
Examples of eligible Agritourism activities include, but are not limited to:
- Pick-Your-Own
- Christmas Trees, Pumpkins, Strawberries, and other Specialty Crops, as defined by the USDA.
- Corn Mazes/Crop Art
- Hayrides
- Agricultural Museums or Exhibits
- Brewery or Winery Tours/Tastings
- Horseback Riding
- Farm Tours
- Other agricultural activities conducted by an Agritourism business for the education and/or entertainment of participants.
Application Process
All interested parties should submit completed NJATP applications, and all supplemental application materials to NJATP@ag.nj.gov or before January 30th, 2026, at 5:00 PM EST. Applications received after this deadline will be considered on a rolling basis, subject to funding availability, which will be determined following the conclusion of the initial application period.
Should you have any questions about this funding opportunity, please reach out to
William Conners, Grants Coordinator
609-913-6620
Application Materials
Grant Guidelines / Request for Proposals (RFP)
NJATP_Application Template - Word
NJATP_Application Template - PDF
Frequently Asked Questions (FAQ) - Coming Soon
Info Sessions / Resources
If you are interested in applying for funding through the NJATP, NJDA recommends that you attend one of our program info sessions. These sessions will be hosted over Microsoft Teams, and will feature a comprehensive overview of program requirements, grant expectations, and time for Q&A. If you cannot attend during one of the scheduled times, a recording of the meeting will be posted following the conclusion of the meeting.
To register for an info-session, please click on one of the links below:
December 16th, 10am-11am - Concluded
- Recording Link: Click Here
- PowerPoint Presentation: Click Here
January 13th, 2026, 10am-11am - Register Here
Below are links to helpful resources for prospective grantees
New Jersey Department of State, Division of Travel and Tourism