Melanie Willoughby, named one of New Jersey’s most influential economic development leaders, is no stranger to the New Jersey business community. Before joining the NJBAC in 2018, Melanie served as the Chief Government Affairs Officer of the New Jersey Business & Industry Association (NJBIA).  A seasoned government relations strategist, with 48 years working in Trenton, Melanie has worked with federal, state and local levels of government as an advocate for businesses of all sizes and types.

Prior to joining NJBIA, she served as the president and CEO of the New Jersey Retail Merchants Association, a statewide retail business organization.  She was the voice of the retail industry on the state and national stage.

She started her career in the administration of Governor Brendan Byrne, as the Director of State and Federal Government Affairs in the NJ Department of Community Affairs. She directed the Governor’s agenda on fiscal control of municipal and county governments, housing development, and land use planning.

Her personal motto - “I’m from government and I’m here to help.” - reflects her commitment to aiding New Jersey businesses.